Question 1

What does Pe'era Feldman do?

Accepted Answer

Pe'era Feldman is a strategic marketing advisor based in Tel Aviv. She runs Inception, providing GTM advisory, fractional CMO services, and workshops to early and growth-stage B2B founders.

Question 2

What stages of company does Pe'era work with?

Accepted Answer

Pre-seed through Series B. Advisory fits pre-seed to Series A; fractional CMO fits seed to Series B; workshops fit any stage with a team.

Question 3

What is the Inception GTM framework?

Accepted Answer

Four steps before tactics: (1) Define the North Star — goals, team size, hiring path. (2) Find the low-hanging fruit — what's already working. (3) Run a GTM workshop with founders, product, and sales. (4) Build a flexible 3–4 column framework. Most founders skip straight to step 4; that's the mistake.

מ־Demand Generationל־Authority Engineering