Pe'era Feldman, Growth Architect.
15 years in B2B marketing, seven of them inside startups and eight advising them. I have designed growth systems through one acquisition, two pivots, and every stage from pre-seed to post-Series B.
I work with founders who are done following playbooks that stopped working for someone else's market. The companies I take on get a thinking partner who will diagnose the real problem, and stay in the room until it is fixed.
Based in Tel Aviv. Working in English and Hebrew. Allergic to vanity metrics.
One system, six stages.
It is the backbone of every founder engagement, the curriculum of the marketer programs, and the reason this is not generic GTM advice. Sales advisors teach closing. I design the system.
Market and ICP
Who you are actually for, and why they switch. Not who you wish you served: the segment where the pain is urgent, the budget exists, and your product wins today. Most GTM problems trace back to skipping this.
Narrative and Positioning
The story that makes investors and customers say yes. Your category, your "only we" claim, and the language a buyer repeats back to you. Positioning is a decision, not a tagline.
Motion Design
Marketing and sales aligned for the stage you are in. Outbound, inbound, product-led, founder-led: the one or two motions that fit your ACV and your buyer, and the handoffs between them.
Revenue Infrastructure
RevOps and customer success built to retain and expand, not just acquire. Most startups fix marketing metrics while losing deals in the handoff to sales or in onboarding.
Fundraising Readiness
The signals, story, and sequencing that close rounds. What the next-round investor needs to see, six months before you need them to see it.
Scaling Sequence
What to build first, second, and never, and why the order matters. A 3 to 4 column plan, because more than that is a wishlist, not a strategy.
From the LinkedIn lab, and the mic.
I post a couple of times a week, mostly on what GTM looks like when the spreadsheet stops cooperating. Founder Led. I interview founders on building public presence and what it does for fundraising and pipeline.
3 questions I ask founders when their numbers look too good to be true.
The NDR test: 3 GTM tricks whose time has passed.
Most people start at step 4. That's the bug, not the feature.
On hiring your first marketer when you're still the marketer.
All of it lives on LinkedIn. The Founder Led podcast link lands here when the show goes live.
Book a 30-minute discovery call.
No pitch deck. No “let me check my calendar.” Tell me what you are building, and I will tell you if I can help.
Book a call