Pre-seed → SeedVertical SaaS
Cut CAC by 41% before raising.
Repositioned around a single ICP, killed three channels, doubled down on outbound + ABM. Closed $3.2M seed 4 months later.
Case 01Read more
Growth Architect · Pre-Seed to Series B · Tel Aviv, global
Where standard playbooks end,real growth begins.
I design growth systems for early-stage founders, and I teach the marketers who run them. When you have done all the right things and growth still stalled, that is the moment I am built for.
The thesis
Most founders I meet did everything by the book. They defined an ICP, ran outbound, hired a marketer, opened a community. And it still did not move.
The playbook was not wrong. It just stopped working for their market and their moment.
That is the work: spotting where the borrowed playbook ends, and building the one that fits.
01Where I come in
For foundersYou are past the idea. Now you need a growth engine that repeats.
You have some traction, but you cannot tell if it is a machine or a lucky streak. A round is coming and the story is not sharp enough. You hired a marketer and it did not fix the strategy. This is where I come in, as a thinking partner, not an executor.
Growth Architecture Sprint
6 to 8 weeks. Diagnose the real GTM problem, design the architecture, walk out with a 90-day plan. The entry point.
Strategic Growth Partner
Retained advisory. A thinking partner in the room for every major growth and fundraising decision.
Founder's GTM Office
Never make a GTM decision alone again. A weekly strategy session with me, plus short strategic touch points in between.
GTM BootcampJoin the waitlist
A 2-day founder intensive for founders who are the marketing team.
02Masterclasses
Open enrollmentFrom executor to the person who designs how growth works.
You hit every target and you are still not in the room where strategy is decided. The ceiling is not your effort. It is your framework. The marketers who move into real strategic roles learned to see the whole revenue architecture, not just their corner of it.
Masterclass: GTM with AI
A 3-hour hands-on session. AI tools applied to real GTM work, not theory.
Cohort: Bridge the Gap
For senior marketers ready to own GTM architecture, not just run campaigns.
1:1 Mentorship (Pre-CMO)
For the move from senior marketer to CMO. The skills no job description lists.
03Portfolio
For VCs and acceleratorsRaise the GTM standard across your portfolio.
Your founders are strong builders and weaker on positioning, GTM, and the fundraising story. Give them a thinking partner without hiring one.
Portfolio Support
Workshops plus dedicated office hours for your founders. Practical frameworks like The Yes Document, to help them influence the memo and secure the next round.
Team Strategy Intensive
A focused intensive run for one portfolio company's whole team. They leave with a documented GTM direction, not a to-do list.
04The method
One system, six stages.
It is the backbone of every founder engagement, the curriculum of the marketer programs, and the reason this is not generic GTM advice. Sales advisors teach closing. I design the system.
01
Market and ICP
Who you are actually for, and why they switch.
02
Narrative and Positioning
The story that makes investors and customers say yes.
03
Motion Design
Marketing and sales aligned for the stage you are in.
04
Revenue Infrastructure
RevOps and CS built to retain and expand, not just acquire.
05
Fundraising Readiness
The signals, story, and sequencing that close rounds.
06
Scaling Sequence
What to build first, second, and never, and why the order matters.
05Selected work
A short list. On purpose.
I take on 4 to 6 engagements a year. These are the ones I can talk about.
Series ADev Tools
From 2% to 9% trial-to-paid.
Rewrote the activation flow as a marketing surface, not a product one. Onboarding emails do the selling product can't.
Case 02Read more
Series BB2B Fintech
Built the marketing org from one to seven.
As strategic growth partner: hired the team, built the ops infrastructure, handed it to a full-time hire after 14 months.
Case 03Read more
WorkshopClimate tech
GTM workshop after a pivot.
Two days. Founders + new VP Sales. Walked out with positioning, ICP and a 90-day plan.
Case 04Read more
06About
Pe'era Feldman
Growth Architect
15 years in B2B marketing, seven of them inside startups and eight advising them. I have designed growth systems through one acquisition, two pivots, and every stage from pre-seed to post-Series B.
I work with founders who are done following playbooks that stopped working for someone else's market. The companies I take on get a thinking partner who will diagnose the real problem, and stay in the room until it is fixed.
Based in Tel Aviv. Working in English and Hebrew. Allergic to vanity metrics.
15
Years in B2B
40+
Companies advised
Pre-seed to Series B
Stages
07Let's talk
Book a 30-minute discovery call.
No pitch deck. No "let me check my calendar." Tell me what you are building, and I will tell you if I can help. If I cannot, I usually know who can.
I reply within 48h.
Or write to me here.
Prefer writing over a calendar? Same inbox, same 48 hours.