Pe'era FeldmanInception · Strategic MarketingBook a fit call
Your GTM Satellite

Never make a GTM decision alone again.

A strategic decision engine for early-stage founders. A focused strategy session with me every week, an AI satellite working your company's GTM every day in between. Strategic guidance every week. AI support every day.

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Built and led GTM at startups through acquisition. 2x VP Marketing. Now in your corner.

The problem

You're making the biggest calls of your company, alone.

You're a strong builder. But positioning, ICP, pricing, the fundraising narrative, the channel call, those decisions land on you, usually at 11pm, usually with no one senior to think them through with. A full-time hire is out of reach. A part-time advisor shows up once and disappears until next time. So you decide from your gut, hope it's right, and find out a quarter later that it wasn't.

The cost isn't a bad meeting. The cost is weeks lost to the wrong question.
The idea

Not another advisor. A decision engine.

This is not advice you collect and file away. It is a system that runs every week. My strategic judgment in session, your own execution between sessions, and an AI satellite watching your market the whole time. Three inputs. One output: better decisions, made faster, backed by evidence instead of memory. And it compounds, because every week starts from what the last one proved.

How a week works

One loop. Four turns.

01
Monday: strategy session (90 to 120 min). We make decisions, not slides. ICP, positioning, pricing, sales motion, the fundraising story, the hard calls. You leave with hypotheses, decisions, and 2 to 4 assignments.
02
Tuesday to Friday: you execute. The assignments are yours. Interview customers, rewrite the homepage, test a price. Real work that produces real decisions. I am not in your inbox. You are building.
03
All week: the satellite sends signals. Two to three times a week, only when it matters, your AI satellite surfaces something that should change how you're thinking. Never busywork. Never “do this.”
04
Next Monday: we build on evidence. What changed. What surprised you. What we learned. Next hypotheses. The engine turns again.
What makes this different

Everyone has a job. Nobody steps on each other.

You

Think and decide

You stay the decision-maker. Always.
Me

Challenge your thinking

Why this ICP? What evidence? What are we ignoring? Frameworks, tradeoffs, pattern recognition, accountability. Not research. Not content.
The satellite

Watch the market

An always-on sensing layer that knows your context, strategy, ICP, competitors, and priorities. It observes and reports. It does not decide, and it does not do your work.
Signal: something changedEvidence: confirms or challenges an assumptionInspiration: worth borrowingChallenge: forces better thinking
What you get out of it

Momentum measured in decisions.

  • Clarity on the decisions that actually move the company.
  • Faster calls, with evidence instead of guesswork.
  • Fewer expensive mistakes you only catch a quarter too late.
  • Continuous strategic thinking, not a meeting you forget by Wednesday.
  • A monthly progress report: here's exactly what you achieved this month.
  • Someone senior who genuinely understands your business, in your corner.

2x VP Marketing. Built GTM from scratch at startups through acquisition (Loom Systems, acquired by ServiceNow). Advisor to founders and CEOs from pre-Seed to post-Series B. Creator of The Growth Architecture Framework.

The offer

What you get every month.

  • Weekly 90 to 120 minute strategy session, one to one.
  • A dedicated AI GTM satellite working your company all week.
  • Asynchronous feedback on critical decisions between sessions.
  • A monthly progress report: what you decided, tested, learned, and what's next.
  • A shared strategy workspace documenting every decision and experiment.
Price
₪2,000 + VAT / month
Model
Monthly subscription, not hourly
Cadence
Weekly session + daily satellite
Spots
Limited by design

Proactive weekly work for each founder has a real ceiling, so this runs with a small number of founders at a time.

Questions founders ask

The honest answers.

Is this coaching or consulting?

Neither. Coaching asks you questions. Consulting hands you a deck. This is a decision engine: we make the calls together every week, and an AI works your GTM in between.

How is the AI different from ChatGPT?

ChatGPT answers when you ask. The satellite watches your specific market, knows your strategy and competitors, and interrupts only when something should change your thinking. It runs on missions we set each week, and it briefs you before every session.

I'm pre-Seed and pre-revenue. Is this for me?

Yes, if you're a serious builder who'd rather decide with a senior partner than guess alone. This is built for early-stage founders without a GTM function.

How is this different from your Retained partnership?

Retained is hands-on, on demand, in the room for everything, for funded companies. This is lighter and proactive: a weekly session plus daily signals, for founders earlier in the journey. Different stage, different job.

Do you do the work for me?

No. You think and decide, I challenge and frame, the AI observes and surfaces. The work stays yours. That's the point.

What if I need to stop?

It's a monthly subscription. No long lock-in. Details on the fit call.

Stop deciding alone.

One call to see if it fits. No pitch, no pressure.

Book a fit call

Questions? peerafeldman@gmail.com