Never make a GTM decision alone again.
A weekly strategy session with me.
You're making the biggest calls of your company, alone.
Positioning, pricing, ICP, the fundraising story. They all land on you, at 11pm, with no one senior to think them through.
The cost isn't a bad meeting. It's weeks lost to the wrong question.
Not another advisor. A partner in the room.
Not advice you file away. A partnership that runs every week.
My judgment in session, your execution between. What you gain is clarity on the right question, speed to the next decision, and fewer expensive mistakes.
20+ years of startup GTM, in your corner every week.
Pe'era Feldman. 2x VP Marketing. Built GTM from scratch at B2B tech startups through acquisition (Loom Systems, acquired by ServiceNow; Vault, acquired by Diligent). Trusted Advisor to founders and CEOs from pre-Seed to post-Series B (NIART, Entor, Knock, Whitebox, Keepee) on positioning, pricing, sales motion, and the fundraising story. Creator of The Growth Architecture Framework.
How a week works.
We make decisions, not slides. You leave with the calls made and a few clear moves to test.
Interview customers, test a price, rewrite the page. Real work, real decisions.
A quick review of the draft, a gut check on the price, an answer when a decision can't wait. Never busywork.
What changed, what we learned, next hypotheses. Then we go again.
What you get every month.
- Weekly 90-minute strategy session, one-to-one.
- Short touch points between sessions: reviews, gut checks, answers on live decisions.
- A monthly progress report: what you decided, tested, learned.
- A shared workspace that becomes your strategic memory.
A monthly subscription, not hourly. You embed a strategic partner, not buy hours.
Let's talkQuestions founders ask.
Is this coaching or consulting?
Neither. Coaching asks you questions. Consulting hands you a deck. This is an ongoing weekly partnership: we make the calls together, every week.
I'm pre-Seed and pre-revenue. Is this for me?
Yes, if you're a serious builder who'd rather decide with a senior partner than guess alone. It's built for early-stage founders without a GTM function.
How is this different from your retained partnership?
Retained is hands-on, on demand, in the room for everything. This is lighter and proactive, for founders earlier in the journey. Different stage, different job.
Do you do the work for me?
No. You think and decide, I challenge and frame. The work stays yours. But you're not alone in it: between sessions I review drafts, react to results, and answer when a decision can't wait.
We're not SaaS. Long sales cycles, regulation, deep tech. Does this fit?
Yes. The loop is the same: decide, test, learn. The tests just look different. Design partners instead of self-serve signups, pilots instead of pricing pages. We adapt the cadence to your motion.
What if I need to stop?
It's a monthly subscription. No long lock-in. Details on the call.