Question 1

What does Pe'era Feldman do?

Accepted Answer

Pe'era Feldman is a Growth Architect based in Tel Aviv. She designs growth systems for B2B founders from pre-seed to Series B, and runs the Growth Architecture Program for startup marketers who want to operate at the strategic level. She has advised 40+ companies across SaaS, fintech, dev tools, and climate tech.

Question 2

What stages of company does Pe'era work with?

Accepted Answer

Pre-seed through post-Series B. The Growth Architecture Sprint fits seed to Series A founders who have signal but no system. The Strategic Growth Partner retained advisory fits seed to Series B companies that need a thinking partner for every major GTM and fundraising decision.

Question 3

What is the Growth Architecture Framework?

Accepted Answer

Six stages: (1) Market & ICP Definition: who you're building for and why they'll switch. (2) Narrative & Positioning: the story that makes investors and customers say yes. (3) Motion Design: marketing and sales alignment built for the stage you're in. (4) Revenue Infrastructure: RetOps and CS designed to retain and expand. (5) Fundraising Readiness: signals, story, and sequencing that close rounds. (6) Scaling Sequence: what to build first, second, and never. Most founders skip straight to step 4; that's the mistake.

Question 4

What verticals does Pe'era Feldman work with?

Accepted Answer

Pe'era has worked with founders across SaaS, vertical SaaS, fintech, dev tools, climate tech, and more. She has advised dozens of companies spanning early-stage pre-seed startups through Series B.

Question 5

What is funnel optimization in a growth architecture context?

Accepted Answer

Funnel optimization means auditing the full revenue funnel, from top-of-funnel marketing through sales handoff to customer success, to find where deals are leaking. Most B2B startups fix marketing metrics while losing deals in the handoff to sales or in onboarding. Pe'era's Growth Architecture Sprint includes a full-funnel audit as a core deliverable.

Question 6

Does Pe'era Feldman offer workshops for VCs?

Accepted Answer

Yes. Pe'era runs portfolio support workshops for VCs that give portfolio founders a Growth Architecture diagnostic, identifying what's blocking the next round. A team strategy intensive can be run for a single portfolio company or your own team. For senior marketers she also runs a GTM with AI masterclass and the Bridge the Gap cohort, plus guest lectures on GTM fundamentals.

Question 7

How do I work with Pe'era Feldman?

Accepted Answer

Book a 30-minute discovery call at peerafeldman.com. Pe'era takes 4-6 engagements per year, so she's selective. The call is mutual: you'll leave with clarity on whether working together makes sense, not a sales pitch.

A short list. On purpose.

Cut CAC by 41% before raising.

From 2% to 9% trial-to-paid.

Built the marketing org from one to seven.

GTM workshop after a pivot.

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