Most GTM advice assumes you have a marketing team.This is for founders who are the team.
Two days. Senior operators in the room. Your complete GTM strategy before you leave.
Frameworks are everywhere. Applying them is the hard part.
“Theory gets you to the framework. Skill gets you to the decision. The human in the room gets you to the right one.”
The GTM playbooks are not the bottleneck anymore. What founders are missing is the judgment to know which one applies to their specific context — and someone experienced enough to challenge the assumptions live, before they become six months of wasted effort.
Pe'era does not hand you a template. She teaches you to think through the decisions for your context. You leave knowing how to make these calls — not just what the framework says.
No marketing team assumed. No VP in the background. Every decision you make in this room is one you will execute yourself. The program is built around that reality.
“I have the framework. Now what?” is the question GTM Bootcamp answers. Real decisions, challenged live, on your actual business — not a case study.
You leave with a finished ICP, positioning statement, channel plan, and 90-day action plan. Not things to write up later. Finished.
Four things that change Monday morning.
Stop selling to “everyone.” Identify the first customer segment most likely to buy, and why.
A one-page positioning statement that frames your product so the right buyer gets it in one sentence.
Choose the 1-2 ways to reach your buyers that match where they already are, and confidently drop the rest.
Sequenced priorities, experiments, and metrics — plus what you're explicitly not doing.
Founders who are the marketing team.
You do not have a VP of Marketing. You might not have a single marketing hire. You are doing this yourself — pitching, writing, figuring out channels, running experiments, and trying to tell which of it is working.
GTM Bootcamp is built for that reality. Pre-seed to seed, B2B, founder-led. Best if you have a product and some early customer conversations to work from. Enough raw material to pressure-test over two days.
Small, in-person, and mandatory.
Eight blocks. Two days. One plan.
Focus + Positioning
- 9:00 – 10:00The Focus ProblemWhy doing everything is the same as doing nothing
- 10:00 – 12:00Find Your BeachheadYour first winnable customer segment
- 1:00 – 3:00The Problem Worth OwningThe one problem urgent enough to get budget
- 3:00 – 5:00Positioning: Why You, Why NowOne-page positioning statement, peer-critiqued
Messaging + Channels + 90-Day Plan
- 9:00 – 10:30The StoryTurn positioning into a narrative buyers feel
- 10:30 – 12:00The Motion1-2 channels chosen, the rest explicitly parked
- 1:00 – 2:30Design Your ExperimentsCheap, time-boxed tests with a clear signal
- 2:30 – 4:00The 90-Day PlanSequenced milestones, what you will not do
- 4:00 – 5:00Pitch & CommitPresent to the room, public commitment to week one
Every block is a workshop applied to your company. You leave with finished documents, not notes.
Pe'era Feldman. Plus two contributing experts.
Fifteen years in B2B marketing, seven of them inside startups and eight advising them. Pe'era has designed go-to-market systems through one acquisition, two pivots, and every stage from pre-seed to post-Series B. She has worked with 40+ companies across SaaS, fintech, dev tools, and climate tech.
She built GTM Bootcamp because every founder she works with hits the same wall: too much advice, too many frameworks, no one helping them connect the dots for their specific business. Two days in a room with Pe'era fixes that.
Dates coming soon. Spots are limited to 12.
The waitlist gets first access to dates and the founding-member rate before applications open publicly.
Join the waitlistOr connect on LinkedIn if you'd rather talk it through first.
Questions? peerafeldman@gmail.com