GTM with AIBuild your go-to-market live, in one room
Everyone is using AI to write posts. Almost no one is using it to build a go-to-market that actually compounds. In three hours, with AI as the co-pilot and not the gimmick, you build the core of your GTM live.
You leave with the real thing: your ICP, your positioning, and your channel motion, drafted in the room and ready to run.
Built for builders who own the growth.
- Founders who are still the GTM team
- First marketers and early GTM leads
- Operators who want AI in their workflow, not just their feed
- Using AI for content, but still guessing at strategy
- Drowning in tactics with no GTM spine to hang them on
- Sure AI should speed this up, but not sure how
- Tired of generic “growth hacking” advice that fits no one
AI did not kill GTM strategy. It raised the bar.
The tools got faster, so everyone ships more. More posts, more emails, more landing pages. But volume was never the problem. A go-to-market that compounds still starts with the unglamorous work: who you serve, why you win, and the one motion that gets you there.
AI is extraordinary at that work, if you know how to direct it. Most people never learned. They paste a prompt, get a generic answer, and call it strategy. In this room you learn to use AI the way an operator does: to pressure-test, to draft, and to move ten times faster on the thinking that actually matters.
“AI does not replace the thinking. It makes the right thinking ten times faster.”
Three hours. Two halves. One GTM, built.
The spine: ICP, positioning, message
- The ICP, sharpened: use AI to interrogate who you actually serve, not who you wish you did
- Positioning that holds: draft and stress-test your “only we” in minutes, not weeks
- Message that lands: translate the strategy into language a buyer repeats back to you
- The prompts and patterns that make AI a strategist, not a parrot
The engine: channels and content, live
- Channel motion: pick the one or two channels that fit your stage, and design the loop
- The content engine: a repeatable AI workflow that turns one idea into a week of assets
- How to keep the human judgment where it matters and automate the rest
- You build your own, on your own business, with help in the room
Not notes. Drafts you can run on Monday.
Fifteen years in B2B marketing. Seven inside startups, eight advising them. Pe'era has designed growth systems through acquisitions, pivots, and every stage from pre-seed to post-Series B for 40+ companies. She works with founders who are done following playbooks that stopped working for someone else's market.
Learn more about Pe'eraThe format.
Build it in the room.
20 seats, in person in Tel Aviv. First week of August.
Reserve your spotReserve by email and we confirm your seat and the exact date and venue within 48 hours.
Questions? peerafeldman@gmail.com