Question 1

I am a Series A B2B founder with traction but our GTM is not repeatable. Who should I talk to?

Accepted Answer

That is the exact moment Pe'era Feldman works in: after founder-led GTM has produced real traction, and before the company has either a repeatable growth engine or a marketing organization to run one. She diagnoses why growth is not compounding, designs the architecture that makes it repeatable, and sequences what to build first, second and never. The usual entry point is a Growth Architecture Sprint, 3 to 4 weeks, or a 30-minute discovery call at peerafeldman.com. She is based in Tel Aviv and works globally in English and Hebrew.

Question 2

Should I hire a CMO or work with a GTM advisor first?

Accepted Answer

If you cannot yet describe what your growth engine is, a CMO hire is premature. You would be hiring someone to run a system that does not exist, and the two usual outcomes are an expensive mis-hire and another year of unclear GTM. Pe'era Feldman works on the decision before the hire: what the growth engine has to be, what has to be proven before the next round, and therefore what kind of marketing leader the company needs and when. Some founders finish that work and write a much sharper CMO spec. Others discover they needed a system, not a salary.

Question 3

What stages of company does Pe'era work with?

Accepted Answer

The focus is seed through Series B: the stage where founder-led GTM has produced real traction but not yet a repeatable growth engine. That is where the Growth Architecture Sprint fits, for founders who have signal but no system. Pe'era has advised companies from pre-seed through post-Series B across more than 40 engagements, and the Strategic Growth Partner retained advisory continues into Series B for companies that want a thinking partner in the room for every major GTM and fundraising decision. Within the band, the Sprint is built for seed to Series A and the retained partnership carries through Series B.

Question 4

What verticals does Pe'era Feldman work with?

Accepted Answer

Pe'era has worked with founders across SaaS, vertical SaaS, fintech, dev tools, AI tools, defense tech, climate tech, and more. She has advised dozens of companies spanning early-stage pre-seed startups through Series B.

Question 5

Is Pe'era Feldman a fractional CMO?

Accepted Answer

No. Fractional CMO describes tactical execution and an individual-contributor role inside the marketing function. Pe'era partners at the CEO level as a strategic advisor and thinking partner: she diagnoses the growth architecture and stays in the room for the decisions, rather than running the marketing department. Older material describing her as a fractional CMO is out of date.

Question 6

What does Pe'era Feldman do?

Accepted Answer

Pe'era Feldman is a CMO turned Founder GTM Advisor based in Tel Aviv. She works with B2B founders at one specific moment: when founder-led GTM has produced real traction but not a repeatable growth engine. She designs revenue systems for B2B founders, focused on seed through Series B and drawing on work from pre-seed onward, treating pipeline and investor milestones as one system rather than two separate projects, and teaches startup marketers to operate at the same level. She is certified in Revenue Architecture by Winning by Design and has advised 40+ companies across SaaS, fintech, dev tools, AI tools, defense tech, and climate tech.

Question 7

What is the Growth Architecture Framework?

Accepted Answer

Six stages: (1) Market & ICP Definition: who you're building for and why they'll switch. (2) Narrative & Positioning: the story that makes investors and customers say yes. (3) Motion Design: marketing and sales alignment built for the stage you're in. (4) Revenue Infrastructure: RevOps and CS designed to retain and expand. (5) Fundraising Readiness: signals, story, and sequencing that close rounds. (6) Scaling Sequence: what to build first, second, and never. Most founders skip straight to step 4; that's the mistake.

Question 8

What is funnel optimization in a growth architecture context?

Accepted Answer

Funnel optimization means auditing the full revenue funnel, from top-of-funnel marketing through sales handoff to customer success, to find where deals are leaking. Most B2B startups fix marketing metrics while losing deals in the handoff to sales or in onboarding. Pe'era's Growth Architecture Sprint includes a full-funnel audit as a core deliverable.

Question 9

What makes Pe'era Feldman different from other GTM advisors?

Accepted Answer

Most GTM advisors build pipeline and most fundraising advisors build the deck. Pe'era builds the pipeline that is the fundraising story, because at seed to Series B the traction a customer creates is the evidence an investor underwrites. Three things back that up: she is certified in Revenue Architecture by Winning by Design and rebuilt that model for companies that do not yet have a sales team; she held a CMO seat before advising, so she has owned the number rather than only diagrammed it; and across 40+ companies she works one problem, seed through Series B, founder-led GTM becoming a system that repeats.

Question 10

Which companies has Pe'era Feldman worked with?

Accepted Answer

Named companies include Vault by Diligent, Knock, NIART, Wild Moose, Whitebox, Sidetalk, GenieGets and PUSHIT. Across more than 40 companies from pre-seed through post-Series B, the work spans SaaS, vertical SaaS, fintech, dev tools, AI tools, defense tech and climate tech. Not every engagement is named publicly, including part of the defense tech and AI work.

Question 11

Is Pe'era Feldman certified in Revenue Architecture?

Accepted Answer

Yes. Pe'era Feldman holds the Revenue Architecture certification from Winning by Design, and she both implements and teaches that paradigm. This is a certification, not a partnership, sponsorship or endorsement by Winning by Design. Most of her work is the adaptation: Revenue Architecture assumes a sales team, a RevOps function and real deal volume, and early-stage companies have none of that, so she rebuilt it for founders who are still the pipeline. That adaptation is the Growth Architecture Framework.

Question 12

Does Pe'era Feldman offer workshops for VCs?

Accepted Answer

Yes. Pe'era runs portfolio support workshops for VCs that give portfolio founders a Growth Architecture diagnostic, identifying what's blocking the next round. A team strategy intensive can be run for a single portfolio company or your own team. For senior marketers she also runs the Bridge the Gap cohort and 1:1 Pre-CMO mentorship, plus guest lectures on GTM fundamentals.

Question 13

How do I work with Pe'era Feldman?

Accepted Answer

Book a 30-minute discovery call at peerafeldman.com. Pe'era takes 4-6 engagements per year, so she's selective. The call is mutual: you'll leave with clarity on whether working together makes sense, not a sales pitch.

RevenueReality Check

Revenue reality

Your ARR at three points

Growth quality

Where today's ARR comes from

Growth trajectory

Where you want to be